Every business requires a variety of staff to make it an ultimate success. When it comes to medical practice, the requirement for support staff increases to meet the patient’s needs. When formulating a business plan, it’s crucial that one identifies the long-term goals. It will help prepare the business owner for future growth.
A good quality aesthetic practice requires the following roles to ensure that all aspects of aesthetic practice are covered. Some of them are:
The injector is one of the most important roles an aesthetic practitioner has to play. A clinic offering aesthetic practice requires at least one injector but the more the better. The license to be a professional injector is supplied by the state regulations as it’s critical to verify who can and cannot inject neuro-modulators and dermal fillers. This distinction ensures that only a professional injector will carry out the client’s aesthetic treatment involving minimally invasive methods such as injecting. Injectors can also perform other services but expertise at injection comes from practice and the courses they have taken professionally. There are a couple of institutes that are offering courses and opportunities to train injectors. The most highly skilled injectors treat a large number of patients and seek educational opportunities intended to expand their skill base.
Aestheticians and injectors have a unique way of working together that benefits them both. By working together as partners, they ensure that the maximum number of patients are treated every day. Clients who are loyal to their aesthetician and injector individually may ever need to get services done that are not offered by them individually, if they were to work together their workload would be less, and thereby increase the patient volume of the practice, in general, will be observed. Keeping the patient in the same office for all their aesthetic needs increases retention and clinic success.
The Medical Director
Overseeing and managing the services offered in an aesthetic clinic is a role that is very vital to a growing business in the field of aesthetics. It is important to know the legal restrictions of the state where the business is registered and is being run. One model is to have a physician as the medical director. In this way, the medical director can not only oversee the treatments provided by the aesthetician and the injector but can offer other services that pertain to their specialty. Hence, being of benefit to the clinic all the time. A plastic surgeon can run an aesthetics clinic and employ an injector and an aesthetician who provide services that complement the surgeries he/she performs. Some other special roles that work well are frankly quite important too, mostly required to be part of an aesthetics atmosphere are:
- Naturopaths- Many naturopaths focus on bio-identical hormone replacement therapies which fit well with the “anti-aging” concept of aesthetics. They are very popular among a certain age group.
- Nurse Practitioners- Female Nurse Practitioners draw a wide range of patients and many people are preferring Nurse Practitioners as their general health care providers. Now you know what position you need to create and who you have to hire.
- Dermatologist- Dermatology is the most basic and easily understood relationship within the aesthetics community. First-timers like to go to a dermatologist for a consultation. The consultation is followed by skin care treatments and the identification of the underlying causes of the problem. This process ensures continuity of care and patient satisfaction.
- Oral Surgeon- In recent years, the collaboration of dental providers with aesthetic practitioners have become so more popular. It has finally been incorporated into the regular medical setup as a means of improving the overall outcome of cosmetic dental procedures.
It’s important to note that the medical director can serve in that role alone without having any of the roles present to accompany him in sharing the responsibility. If that’s the case it’s critical that the medical director understands that he is ultimately responsible for all treatments carried out under the name of the clinic and should adequately ensure the activities and well-being of the clinic.
The Medical Assistant
The medical assistant is a very important asset in a busy aesthetics office especially when utilized in the right way. The Medical Assistant can assist the rest of the staff to ensure smooth patient flow and efficient treatment. While the injector, aesthetician, or medical director is performing a treatment a Medical Assistant might be utilized to prep the next patient, offer consultation for beginners or when someone gets cold feet, or assist during the procedure. MA’s can also assess vital signs and, in some invasive treatments, draw blood and conduct secondary procedures.
The first person a prospective patient encounters in an aesthetics practice clinic can often determine whether they’ll choose your office for their treatment or not. By phone, or face-to-face it’s important to have a staff member who portrays the overall “feel” of the objects you carry and is able to communicate that. Obviously, friendliness, professionalism, and efficiency are highly desirable qualities in a receptionist but, if you also have someone with an aesthetics background, they can serve as an important advisor to the patient who might need more information before making their final decision about treatment. This stance will set your aesthetic practice apart from the rest of them.
The Practice Manager
In a busy office, with a high volume of patients, a practice manager is a vital part of the business structure. The practice manager’s responsibilities can include but aren’t limited to the following:
- Hiring, firing, scheduling–management of the employees
- Product Acquisition
- Scheduling continuing education for staff in the form of workshops and short courses
- Patient quotes/consultations
A practice manager with a strong background in business as well as aesthetics will be an ideal fit for an aesthetics practice.
Whether you’re just starting, or in the midst of your growing printable aesthetic handwriting practice sheets, can assist with your training and business needs. They hold various classes, workshops, and courses that train the various roles you require to make your aesthetic handwriting practice sheets successful by employing the best of the best.