The connection between sports and fashion is not a new one. Since the days of Fred Perry, some 60 years ago, the world of sport has drawn interest from fashion brands, and vice verse. These days, it’s a common occurrence to see high profile sportsmen at fashion shows, and some even launch their own clothing lines.
Here are sixsportsmen know for their style on or off the pitch, court or track.
Josep, or Pep for short, Guardiola doesn’t dress like your average coach. While giving direction to Barcelona’s football team, Pep Guardiola is immaculately turned out, with a real eye for classic style. Guardiola has always had a love of fashion, even sending his photo to Vogue in his early years.
It’s not just Barcelona’s manager who gets to wear the nattiest togs. defender Gerard Pique cuts a dash in the latest lines. This high profile player has also drawn attention for dating pop star Shakira, but is starting to make headlines of his own off the pitch. The fashion line ‘HE by Mango’ has chosen Pique to be the face of their campaign, making the most of his model-looks and enthusiasm for fashion.
Introduced to the sport of polo at the age of 8, Ingnacio ‘Nacho’ Figueras in his native Argentina. As one of the most successful polo players in the world, Nacho has played the sport all over the world. The athlete was introduced to photographer Bruce Weber, who has used Figueras in campaigns for Ralph Lauren.
Taking time out from Formula 1 racing, Lewis Hamilton is no stranger to the fashion stage. The F1 driver has been photographed for American GQ, sporting hot fashions from Ralph Lauren and GAP. Most recently, Hamilton has been photographed with team mate Jensen Button to launch a range of McLaren fashion accessories for men.
Swedish football star Karl Frederik ‘Freddie’ Ljungberg has had a string of successes with both Sweden and Arsenal. However, when it comes to fashion, it’s his lucrative deal with Calvin Klein that has led to the footballer becoming one Europe’s most famous male models. In fact, when Calvin Klein Ljungberg’s for a campaign, sales of the brand’s underwear increased by 25%.
You can’t mention sportsmen and fashion without mentioning David Beckham. From iconic hairstyles to glossy magazine and billboard shoots, David Beckham has carved out a credible career in fashion as well as football. There’s no denying that his fashionista wife Victoria has had an influence in his appearance, but he’s certainly become a fashion celebrity in his own right. This year, David Beckham launched his own line of underwear, termed ‘bodywear’, for H&M.
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